Logo Design
Packaging Design
Product Design
Conceptualization
Branding
Illustrator
Photoshop
Procreate
Forager is a new line of freeze-dried meals and snacks for the overnight expedition where weight and space are key considerations. The branding and concept target a cross-section of people whose primary mode of transportation is their own two feet, taking them up, over, under, and through the wild. The small details that your senses take in without you even noticing allow powerful memories and connections to be made. The earthy aesthetic of the Forager collection provides an immediate connection to outdoor adventures of the past as well as those about to be experienced.
SAVOR YOUR SURROUNDINGS
As a new brand, entering the market the packaging design keeps the logo and flavor profiles prominent.
SPICING UP LIFE
The variety within the menu also highlights wild ingredients to pique the viewer’s interest in a new brand entering the outdoor market space.
NURTURE CURIOSITY
Forager’s target audience is a cross-section of people whose primary mode of transportation is their own two feet, taking them up, over, under, and through the wild.
SO MUCH TO APPRECIATE
Each Forager package delivers an eco-friendly reminder to protect the clean environments of wilderness spaces.
ANTICIPATE THE ADVENTURE
The outdoor experience can start long before the trail begins. Forager’s packaging and merchandise design draws the customer into nature and allows them to revel in the excursion even while preparing.
